Business Owners & Creatives: Tip to Help You Dominate Digital

So, I'm back again with another tip to help you "Dominate The Digital Space". This time I'll specifically be looking at, finding an aligned Marketing Strategy. Notice it states an "ALIGNED" strategy, Yh? Fam, the truth is that the majority of strategies out there work beautifully. That’s why you have so many strategists, coaches, consultants, etc in different fields and their clients are happy and seeing results.


The challenge comes, however, when a strategy and a brand are misaligned. When that is the case, things don’t work as expected.


Now, the fact is, though, that strategy development is heavily based on research, experimentation, and analysis. So, honestly, when you find what truly works for your brand and what truly feels aligned - hold on to it.


Anyone can start a business or share creative content, but the hard part is growing your audience and business as well as consistently managing the platforms that you are working on and maintaining the relationships that you have garnered. Successful business development begins with strategic planning so taking your time to set goals for your business is important, then you need to back that up with marketing that suits your business and brand.


An aligned marketing strategy takes into consideration all factors of your business such as your target audience, the vision, mission, and goals of your business, and even highlights the benefits of why your consumers should work with you instead of another brand. Not doing this would mean that you wouldn't have identified any specific purpose for your marketing strategy and may basically be marketing blindly.


A good r