Home | Charmian-Marie

Hey, I'm Charmian-Marie!

I'm looking forward to partnering with you and your brand to create content that connects, converts and supports community-building!

In this digital environment, I know the importance of having your community FEEL what you've got to offer, and that's best captured through authentic content and connection. I'll do the legwork so that your brand can reap the endless benefits.

Feel free to get to know more about UGC, who I am, what I can do and the investment attached with working with me.

Chat soon!

ABOUT ME

I'm a trained Public Relations professional based in Jamaica, W.I. who has had a special affinity for the creative side of digital and traditional media, marketing and advertising!

With over 10 years experience in the Communications industry, my experiences have equipped me with an arsenal that spans Photography, Videography, Digital Marketing, Graphic Design, Website Design, Course Creation, Creative Writing, and more.

For 2 years, I also narrowed down my focus to business and brand coaching for online businesses.

I have recently decided that I want to zero in on creating, while still keeping my passion for digital brand development & management alive, and with that, my UGC & GGC journey began!

I'm looking forward to partnering with your brand to create content that connects, converts and supports community-building! I know the importance of satisfying these 3 criteria for every brand that plans to thrive online, and so I create content with that perspective. I'm ready to help you make that happen!

ABOUT UGC & GGC
+ WHY YOUR BRAND WILL BENEFIT

ABOUT UGC & GGC

UGC stands for User-Generated Content and is created when someone who is genuinely using or experiencing the product creates specific content surrounding their experience or creatively showcases the features, benefits, results, etc.

As a sub-category of UGC, you also have GGC, which stands for Guest-Generated content, which is particularly for hotels, AirBnBs and restaurants.

UGC has particularly thrived because of the importance of reviews that first started in the e-commerce industry; where persons wouldn't purchase items until they felt satisfied by the number of reviews, as well as what the reviews were actually saying.

Now, with the surge in popularity and appreciation of video content, especially, brands now have the ability to not only gain reviews on their products directly, but they are now able to more easily build communities surrounding their brand based on the authentic and natural type of interactivity that these videos provide.

The prevalence of videos is also enhanced with the occasional photo that helps to provide more product context for audience-members.

BENEFITS FOR YOUR BRAND

1. Two Birds, One Stone: This type of content creation allows you to receive hands-on reviews that are of a high quality. So, you'll receive the feedback your brand actually needs to make of required improvements, etc, while being able to post feed-worthy content.

2. More Authentic & Relatable, and Less 'Salesy': People are tired of typical ads, to be quite honest. Based on how social media has evolved we want authenticity, a natural vibe, and stories that allow us to feel connected to a brand. UGC provides all of that.

3. Supports Community-building: One of the biggest challenges that brands face online is breaking down the digital barrier and allowing their audience to feel connected to what they're saying, doing and offering. Sharing this natural and authentic type of content allows brands to feel like that 'Girl next door', if that's the intended positioning, or like there is an elite community that buys the products, it that is the intent. Real people are the best conveyors of that message and help to create the desire to be a part of the community.

4. Promoted Inclusivity: This is directly linked to community-building but goes a step further in making people feel SEEN and HEARD by the brand.

UGC & GGC EXAMPLES